Alyssa Lundy
Fractional CMO & Marketing Executive
About Alyssa
I'm a results-oriented marketing executive and Fractional CMO with more than 20 years of experience leading marketing across DTC, B2C, B2B, enterprise sales, healthcare, SaaS, and subscription-based e-commerce businesses. My background combines high-level strategy with hands-on execution — which means I can step into an organization quickly, assess what's working and what isn't, and build a practical path forward without a long ramp-up period.
Over the course of my career, I've led growth initiatives across a wide range of channels and business models, built and managed high-performing teams, and partnered with senior leadership across brand, creative, data science, product innovation, and product development. My work has always centered on one thing: connecting marketing directly to business outcomes.
Through Who Multimedia & Design, I've worked with more than 200 clients and completed a 2-year CMO engagement with Landmark Hospitals, supporting a nationwide 6-location hospital system. I bring the perspective of an executive, the mindset of a builder, and the flexibility companies need as they grow, evolve, or try to get marketing back on track.
The mountains in my logo aren't decoration — they're a philosophy. Every client I work with is climbing something. I'm here to help them reach the top.
CAREER HIGHLIGHTS
Owner & Fractional CMO
Who Multimedia & Design
July 2008 – Present
For more than 16 years I've provided fractional CMO leadership to companies that need strategic direction, stronger execution, and experienced marketing oversight without the overhead of a full-time hire. My work spans marketing strategy, campaign leadership, growth planning, team development, and performance optimization across a wide range of industries and business models. Over that time I've served 200+ clients and completed a two-year CMO engagement with Landmark Hospitals, overseeing marketing across six locations nationwide.
VP of Marketing & Design
Peak Media
February 2017 – May 2022
At Peak Media, I led a team of 10+ marketing professionals across performance marketing, lifecycle and retention, and product marketing. I developed and executed growth strategies focused on customer acquisition and revenue growth, and collaborated with senior leadership across brand, creative, data science, and product development to keep marketing tightly aligned with business priorities. Channel responsibilities spanned paid social, display, SEM, SEO, email, SMS, native, affiliate, and direct mail.
Creative Art Director
National & Regional Publications
2004 – 2017
Served as Creative Art Director for national and regional magazine publications, combining editorial design, visual storytelling, advertising strategy, and production planning. This foundation in design and visual communication continues to shape how I approach brand strategy and creative direction for clients today.
Selected Early Career
Business Development Manager at SoluVista, supporting B2B communication and growth in the technology sector. Business Specialist at Apple Retail, recognized as #5 in the world for customer-facing excellence and workshop coordination. Completed the Walt Disney World College Program — early experience that shaped a deep commitment to service, communication, and audience-centered thinking.
EDUCATION & CREDENTIALS
Education & Ongoing Development
Mississippi College — Bachelor of Science, Graphic Design
Additional preparation: Ongoing executive-level practice in digital advertising, analytics, content strategy, AI-informed marketing workflows, design, leadership, and cross-channel marketing execution. Committed to staying at the leading edge of marketing strategy, emerging tools, and industry trends.
Leadership & Community
President — BNI Chapter, Baton Rouge
First Woman Chair of Programs and Events Committee — Association of Builders and Contractors, Pelican Chapter
Beam Club Award recipient — recognized for bringing the highest number of companies to ABC membership
Mentor to marketing professionals and interns — known for turning complex strategy into clear direction and teachable frameworks
Core Areas of Expertise
Digital advertising strategy · Fractional CMO leadership · Performance marketing · Growth & go-to-market strategy · Team leadership & development · Lifecycle & retention marketing · Brand strategy & positioning · Data analysis & optimization · Executive communication · Creative direction · AI-informed marketing workflows · Cross-functional alignment
Beyond the Boardroom
Alyssa also brings her expertise to stages across the country — speaking to corporate conferences, executive retreats, entrepreneur summits, chambers of commerce, industry associations, and university programs on topics including marketing strategy, brand building, team performance, and what it takes to build a business that becomes the GOAT in its space.
Let's Talk About What Your Business Needs
If you're looking for a marketing leader who can step in, get oriented fast, and drive real outcomes — I'd love to connect. Whether you need a Fractional CMO, strategic growth support, or just a second opinion on where your marketing stands, the best place to start is a conversation
📧 alyssa@whomultid.com 📞 225-614-4588 🔗 linkedin.com/in/alyssalundy