Every Summit
Worth Reaching
Requires the Right Guide.
Executive marketing leadership for companies ready to stop stalling and start climbing.
The mountain is real in business. The pressure, the steep terrain, the moments where the path forward isn't clear. What separates companies that reach the summit from those that stall on the slope is rarely talent — it's strategy, leadership, and the clarity to keep moving.
I'm Alyssa Lundy. Fractional CMO. And I'm here to help you climb.
Trusted by growth-stage companies, established brands, and complex organizations across the country.
20+ Years of Marketing Leadership · 200+ Client Engagements · Led 10+ Person Marketing Teams · Fractional CMO for a 6-Location Hospital System
Driving measurable growth across industries, channels, and business models. Building high-performing teams that execute with clarity and accountability. Enterprise-level leadership across complex, multi-market organizations.
The Philosophy Behind the Work
THE MOUNTAIN
Every business has a summit to reach — a market to own, a category to lead, a version of itself that's greater than where it stands today. Most companies can see the top. What they're missing is a clear path to get there and a leader who knows the terrain. I help you map the route, build the momentum, and move toward your summit with intention and confidence.
THE ROOTS
Growth without foundation doesn't last. Before we climb, we build — a clear strategy, strong systems, aligned teams, and a brand that knows exactly what it stands for. The tree doesn't grow without roots. Neither does your business. I help companies establish the deep foundation that makes every upward move possible and every result sustainable.
THE GOAT
The greatest of all time doesn't happen by accident. It happens through smart strategy, relentless execution, and the willingness to keep climbing when the terrain gets steep. That's the standard I hold every company I work with to. Not just growth — greatness. Not just results — the kind that last.
Senior Marketing Leadership Without the Guesswork
Most companies don't need more random tactics. They need a clear growth strategy, the right priorities, stronger execution, and a leader who connects marketing to actual business outcomes.
That's where I come in.
As a Fractional CMO, I help organizations clarify what matters most, identify where growth is being lost, align teams across key functions, and build marketing systems designed to scale. Whether the need is strategic oversight, campaign leadership, team development, or go-to-market execution — I provide experienced marketing leadership that moves the business forward without the overhead of a full-time hire.
What I Help You Solve
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I develop comprehensive marketing and growth strategies aligned with business goals, customer behavior, and revenue priorities. This includes identifying the highest-leverage opportunities, clarifying positioning, improving channel mix, and creating a roadmap for sustainable growth.
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I bring senior-level leadership to paid and owned channels, including paid social, display, SEM, SEO, email, SMS, native, affiliate, and direct mail, with a focus on efficient acquisition, conversion, retention, and revenue performance.
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Growth is not just about getting new customers. I help brands improve engagement, retention, and recurring revenue through smarter segmentation, lifecycle planning, and customer journey optimization.
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I lead and support in-house teams, fill senior-level knowledge gaps, improve accountability, and help marketing organizations operate with more clarity, confidence, and consistency. I have led teams of 10+ marketing professionals across performance marketing, lifecycle and retention, and product marketing functions.
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I work across product, brand, creative, and data to help companies strengthen messaging, improve launches, and bring more structure to go-to-market execution.
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Sometimes a company needs a strategic partner at the leadership table. I work closely with founders, CEOs, and senior leadership to improve decision-making, align marketing investments with growth goals, and ensure execution aligns with strategy.
The Guide Behind the Climb, Alyssa Lundy
The mountains in my logo aren't decoration — they're a philosophy.
Every client I work with is climbing something. A new market. A growth plateau they can't break through. A team that isn't performing. A brand that no one remembers. The terrain looks different for every company, but the challenge is always the same: how do you get from where you are to where you want to be?
The tree tells the other half of the story. Sustainable growth doesn't come from tactics — it comes from roots. Strong positioning. Clear strategy. A marketing system built to last. When the roots are right, everything above the surface grows.
And the goat? The goat climbs where others won't. Confident on steep terrain. Unbothered by the altitude. Always moving upward.
That's the standard I hold every company I work with to. Not just growth — greatness.
I'm a results-oriented marketing executive and Fractional CMO with more than 20 years of experience leading marketing across DTC, B2C, B2B, enterprise sales, healthcare, SaaS, and subscription-based e-commerce businesses. Through Who Multimedia & Design, I've worked with more than 200 clients and completed a two-year CMO engagement with Landmark Hospitals, supporting six locations nationwide. I bring the perspective of an executive, the mindset of a builder, and the flexibility companies need as they grow, evolve, or try to get marketing back on track.
We've Helped Companies Reach the Summit Across:
DTC · B2C · B2B · Healthcare & Hospitals · SaaS · Subscription E-commerce · Enterprise Sales · Industrial · Automotive
Bringing the Message to Your Stage
The climb doesn't just happen in boardrooms. It happens in conference halls, retreat centers, university classrooms, and association events — anywhere leaders are ready to think differently about growth, brand, and what it takes to reach the top.
I speak to corporate conferences, executive retreats, entrepreneur summits, chambers of commerce, industry associations, and university programs on topics including marketing strategy, fractional leadership, team performance, digital advertising, and what it truly means to build a brand that people remember.
Signature talks include: → Are You a Walking Billboard or Just Walking? → Marketing Without a Full-Time CMO → Stop Guessing, Start Growing → The GOAT Mindset: How the Best Brands Win → From Chaos to Clarity: Building a Team That Performs → Digital Advertising in the Real World
Ready to Start the Climb?
The summit doesn't come to you. But with the right strategy, the right leadership, and the right partner, it becomes much more attainable.
Whether you need a Fractional CMO, strategic growth support, a speaker for your next event, or just a straight conversation about
where your marketing stands — this is where it starts.